What Happens When Email Feels Like an Invitation, Not a Sales Pitch
Inside the 7-Funnel Automation System That Now Powers This Intuitive Interior Design Brand
If you’ve ever wondered what’s possible when email automation meets intentional branding—this one’s for you.
At VMB Creative, we don’t believe in soulless systems. We believe in building brand-aligned, backend ecosystems that feel as good as they function. So when Linda, founder of The Alchemy Haus, a holistic interior designer and energetic home alignment, reached out to bring clarity and flow to her expanding offers, I knew Flodesk was the perfect platform for the job.
As a proud Flodesk Partner, I was thrilled to use one of my favorite tools to build a scalable, design-forward, and energetically aligned email automation system- all within six weeks.
The Vision: Systems That Reflect the Soul of the Brand
The Alchemy Haus has a powerful presence and a layered service suite- from entry-point The Alchemy Sessions to high-ticket whole-home transformations. Now we needed to build the backend to support the business at scale.
The request?
A backend that is authentic and matches the heart of my work.
My response?
Let’s build an automated Flodesk funnel ecosystem that’s as beautiful, intuitive, and elevated as your brand.
The Build: What We Created Inside Flodesk
We designed and implemented a 7-funnel automation system with over 21 custom emails…each one aligned to a specific service, lead magnet, or brand moment.
1. Funnel Strategy + Segmentation
- Mapped journeys for energy work, interior design, and business alchemy
- Segment-based tagging: buyer readiness, service interest, personal vs. professional goals
2. Welcome Sequence + Brand Storytelling
- Introduced the philosophy behind Haus 1888
- Guided readers on how to choose the right Alchemy service
- Invited gentle conversion through mystic messaging + clarity-driven CTAs.
3. Service-Specific Automations
- Personalized emails for every offer
- Energetic education + storytelling
- Booking prompts rooted in trust and alignment
4. Opt-In Forms + Embedded Popups
- Flodesk forms segmented leads at entry
- Designed multiple conversion points for list growth and clarity
5. Visual Formatting + Flodesk Buildout
- On-brand image use + branded graphics
- Mobile-first layout tested across devices
- Clean, intuitive design optimized for high click-through rates
Why Flodesk Was the Ideal Platform
I’ve worked with most major EMS tools (Mailchimp, ActiveCampaign, ConvertKit), but for brands like The Alchemy Haus, visual, values-driven, and service-based, Flodesk is in a league of its own.
As a certified Flodesk Partner, I was able to:
- Build visually stunning emails without a developer
- Set up seamless automations with smart segmentation
- Deliver fast results with high-end design
It’s one of the most intuitive tools I recommend for modern entrepreneurs who value both beauty and backend performance.
The Results: A System That Converts with Soul
By the end of our six-week engagement, The Alchemy Haus had:
- A 7-funnel Flodesk ecosystem that nurtures + converts
- Personalized email journeys for every service and audience segment
- A scalable structure that’s ready to grow with future offers
- A backend that reflects the heart of the brand
“The email marketing strategy is already performing beautifully. From our first branding session, Vanessa helped me refine my voice and bring light to my vision. I can’t wait to collaborate again. ”
Ready to Build a Backend That Feels as Good as It Works?
Whether you're a holistic brand, creative entrepreneur, or service-based founder, your email system should be aligned, automated, and beautiful.
If you're looking for a Flodesk expert who can build a high-converting, soul-centered funnel system…
