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ABOUT

VANESSA

Latina Brand Strategist & Founder of VMB Creative

You’re here because you want your brand to do more than just “look good.”

You want clarity. You want confidence. You want a presence that reflects your values and connects with the right people.

I’m Vanessa, a multi-passionate digital marketing expert who helps small business owners scale with strategy.

As the founder of VMB Creative, I partner with clients across industries—retail, hospitality, fashion, CPG, construction, and service-based businesses—to craft brands and systems that are aligned, strategic, and built to grow.

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AS A DIGITAL MARKETING SPECIALIST,

My mission is to help you sell authentically so you can make more money doing what you love.

Have you ever heard the phrase "Do what you love, and you'll never work a day in your life?"

Well, if you've ventured into entrepreneurship, you quickly discover that's not entirely accurate.

When you're creating your ideal career as a small business owner, passion for your work often translates into long hours, overflowing to-do lists, and the challenge of wearing multiple hats simultaneously - from manager to financial planner, marketing director to creative website copywriter, and beyond.

However, there comes a moment when you realize the balancing act must stop.

You don’t need to do it all yourself. You need a creative partner who gets it.

I AM ALL ABOUT

PASSIONATE CREATIVES

Yes, that includes you. Because nothing brings me more joy than helping my clients create a positive impact.

COURAGE + KINDNESS

For me, brand representation & content creation is all about the heart. Let's keep it authentic and heartfelt!

TOTAL INCLUSIVITY

Because words are powerful. I’m all about spreading messages filled with affirmation, liberation, and love.

THE VALUES WE WORK BY…

These aren’t just brand values- they’re how we operate every day.

Clarity Over Chaos
We simplify, streamline, and structure so your brand never feels like guesswork.

Strategy-First Creativity
Everything we design has a purpose—and a plan behind it.

Real Connection Wins
No pressure, no fluff. We create brands that resonate, not just sell.

Equity & Empathy Matter
As a Latina-owned business, we believe in creating inclusive, values-driven spaces—for our clients and their communities.

We Don’t Just Build Brands—We Build Confidence
Our clients leave empowered, aligned, and proud to show up.

The Journey

My journey in sales and marketing started when I was recruited to work at Royal Caribbean’s Corporate Headquarters to help launch their new direct-to-consumer booking department, years before DTC became an industry standard.

Just as I was approaching my 2 year anniversary with the company, I was promoted to Business Development Specialist, a role that felt like winning the lottery.

For the next 5 years it took me around the world, sharpened my love for marketing, and gave me a front-row seat to what it means to build connection through brand storytelling.

While finishing my degree at Florida International University, I taught seasoned travel professionals how to sell an “experience” and lead with value over price.

At a time when Facebook was only available with a school email address, I was guiding my travel agent account friends how to incorporate email marketing to grow their sales…a hint of what would come next.

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In 2010, I launched So Ness, an Instagram-based accessories boutique and styling brand.

What started as a creative outlet grew into a full-fledged business with pop-ups, styling clients, fashion shows, and a loyal community.

It was my first real taste of entrepreneurship—and where I learned how to build a brand from the ground up.

Office scene showing a person standing at a desk wearing gray pants and black high heels. There is a gray filing cabinet and office chair with wheels in the background.

By 2015, I returned to agency life on the strategy side.

I led a team of brilliant content & social media strategists. Creating digital content campaigns across industries—from beauty and CPG to healthcare and hospitality.

I collaborated with designers, videographers, and developers to turn creative ideas into business results.

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A woman with long curly dark hair smiling warmly in a cozy, well-lit plant shop filled with various green plants and decorative items.

In 2019, I co-founded B Collective- a Chicago flower and plant shop rooted in community, creativity, and connection.

As Head of Communications, I developed the brand voice, built marketing systems, and turned workshops and floral experiences into a thriving, feel-good business that people still talk about today.

The Here & Now

Now, through VMB Creative, I blend 19+ years of brand-building experience to help small business founders clarify their message, communicate with confidence, connect with their audience, and build brands that don’t just look good…but work.

This isn’t just creative work.

It’s clarity work.

And I’m here to help you build a brand that finally feels like you, and books like it should.

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Ready to Clarify, Elevate & Activate Your Brand?

Whether you’re launching, pivoting, or growing- I’m here to help you.