ABOUT
VANESSA
Director of Marketing | Fractional Head of Growth & Marketing
I help founder-led consumer brands move from reactive tactics to strategic, predictable growth systems, and I help senior leadership teams do the same from within.
I’ve spent 15+ years building and leading marketing strategy for brands at all stages; from Fortune 500s to fast-growing startups and service-based businesses. I specialize in turning complex marketing challenges into clear roadmaps that support revenue goals, team alignment, and long-term growth.
MY APPROACH
STRATEGY FIRST, IMPACT ALWAYS
Marketing shouldn’t be a collection of tasks; it should be a growth engine. Across paid media, lifecycle strategy, positioning, messaging, and operational alignment, I help brands build systems that:
Clarify who they serve and how they communicate value
Align marketing with business outcomes
Strengthen retention and repeat engagement
Improve decision-making at the leadership level
Whether it’s as a Director of Marketing in-house or as a fractional Head of Growth, my work is about leadership, not just execution.
A BIT ABOUT MY JOURNEY
My career began in national and global marketing environments, where I learned how strategic marketing supports business outcomes at scale. From building consumer growth strategies to leading teams across creative, paid media, and content, I’ve seen firsthand what separates brands that grow predictably from those that “pulse” every quarter.
That perspective was shaped by real business experience too, not just agency strategy. I’ve walked in the shoes of founders and operators, lived the complexity of wearing multiple hats, and learned what it means to build marketing that works.
Today, that blend of strategic leadership, systems thinking, and lived experience is what I bring to every project and partnership.
WHO I WORK WITH
I partner with:
Founder-led consumer brands scaling beyond early growth
Leadership teams seeking clarity and predictability in marketing
Organizations ready to move from tactics to strategy and systems
Teams that value collaboration, accountability, and measurable impact
This includes:
Fractional growth leadership engagements
Director / Head of Marketing roles
Strategic advisory and executive partnership work
MY VALUES AT WORK
I lead with:
Clarity Over Chaos
We simplify complexity into decisions that move the business forward.
Strategic Confidence
Every initiative is rooted in business goals and measurable outcomes.
Inclusive Leadership
Marketing works best when it reflects diverse perspectives and authentic voices.
Systems Thinking
Long-term growth comes from structure, not more tasks.
BEYOND STRATEGY
When I’m not working, you can find me:
Hosting Hustle + Heart, a podcast for a community of go-doers who are redefining what success looks like by sharing personal stories and experiences.
Publishing PowerHaus Digital Magazine, a digital magazine for women in business, monthly insights for growth
Supporting leaders as they build more intentional and impactful brands
Bilingual in English and Spanish, I bring a global perspective to how brands communicate and grow.
LET’S CONNECT
Whether you’re exploring Director-level opportunities or strategic growth leadership for your brand, I’d love to hear where you’re headed and how we might partner to get you there.