VMB CREATIVE
Strategy-First Brand and Web Design for Small Businesses Ready to Book Clients
Stop piecing together your brand on Canva.
Build a conversion-ready website and brand ecosystem that reflects your expertise and books clients on repeat.
Trusted by 50+ Small Businesses Across the U.S.
"Vanessa is the living definition of professional. She followed through on every step and delivered on time. I wish I could give her more than 5 stars."
— Ernie Raulli, CEO of Realistic Realty
Your Expertise Deserves a Brand That Books
You're brilliant at what you do. But when potential clients land on your website, they can't tell.
Your DIY brand feels disconnected.
Your website doesn't convert.
Your messaging is unclear.
And you're spending more time explaining what you do than actually doing it.
The problem isn't your business. It's your brand.
That's where VMB Creative comes in.
We build strategy-first brand and web ecosystems that position you as the expert you are, so you can stop chasing clients and start booking them.
Strategy. Systems. Soul.
Systems
From email automations to client funnels, we build the backend infrastructure that books clients while you sleep.
Your brand doesn't just look good…it works.
Soul
Your brand should feel like you.
We infuse every project with the cultural depth, personal story, and human connection that makes your business unforgettable.
Strategy
We clarify your positioning, refine your messaging, and map a brand ecosystem that converts.
No guesswork.
Just strategic clarity.
Proof It Works
Real businesses. Real results.
Real brands that book.
Case Study 1: The Alchemy Haus
Service: Systems Automation & Email Marketing
Challenge: A Feng Shui interior designer who needed automated backend systems to scale without losing the soulful client experience.
Result: Built 7 custom email funnels (21+ emails) that nurture, educate, and convert clients automatically…freeing up time for deeper client work.
"Vanessa helped me refine my voice and bring light to my vision. The email system is performing beautifully."
— Linda Schacht, Founder of The Alchemy Haus
Case Study 2: Realistic Realty
Service: Brand Identity + Website Build + Email Marketing
Challenge: Realtor + Home Inspector with 20+ years of experience had a templated site that didn't reflect his hybrid expertise.
Result: Rebuilt entire brand ecosystem with strategic messaging, conversion-focused website, and automated email nurture system. Leads began to submit their contact information within the first 30 days.
"Vanessa was exemplary—the living definition of professional. She delivered on time, and I wish I could give her more than 5 stars."
— Ernie Raulli, CEO of Realistic Realty
Case Study 3: NINFAS Hair
Service: Email Marketing Strategy & Automation
Challenge: Luxury hair extensions brand for stylists needed to convert interest into action and support class enrollments.
Result: High-converting email system with 45% open rate, 16.2% click-through rate, and +9.2% monthly list growth. Email is now their most profitable channel.
— Paulo Passani, Founder + Creative Director of NINFAS Hair Extensions
Brand + Web Build: The Full Ecosystem
Our signature service for small businesses ready to build a brand that books.
The Brand + Web Build is an 8-week intensive where we develop your full brand identity, strategic messaging, and conversion-ready website…all designed to position you as the expert and book clients on repeat.
What's Included:
Brand Strategy Session (positioning, messaging, audience clarity)
Complete Logo Suite (primary, secondary, submarks, favicon)
Brand Style Guide (colors, fonts, photography direction)
Custom Website Design (5 pages, mobile-optimized, SEO-ready)
Strategic Copywriting (conversion-focused, client-attracting)
Email Marketing Setup (branded templates, welcome sequence)
CMS Training (so you can update your site with confidence)
Investment: Starting at $7,200
Payment plans available. Limited to 3 projects per quarter.
Meet Vanessa M. Betance
Founder, Brand Strategist, Systems Builder
I've spent my career building brands that connect. From Fortune 500 organizations to global marketing agencies, I've helped major brands reach their customers with clarity and cultural intelligence.
But I also know what it's like to be on the other side, as a small business owner wearing every hat. I co-owned a floral and gift shop where I was head of communications, but also handled inventory, customer service, bookkeeping, and everything in between. That experience taught me what it means to be overwhelmed, under-resourced, and desperate for marketing that actually works.
That's why I built VMB Creative.
I help service-based businesses stop DIYing their brand and start building systems that book clients. As a Latina brand strategist, I bring cultural depth, strategic clarity, and systems thinking to every project- because your brand should work as hard as you do.
When I'm not building brands, you can find me hosting Hustle + Heart (a podcast for entrepreneurs building with intention) or publishing PowerHaus Digital Magazine (monthly clarity for women in business).
Subscribe to PowerHaus Magazine for monthly business strategy and inspiration →
OTHER SERVICES
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90-minute brand deep-dive where we clarify your positioning, messaging, and ideal client. Walk away with a strategic roadmap and actionable next steps.
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Automated email sequences, branded templates, and conversion-focused funnels that nurture leads and book clients. Includes welcome series, lead magnet delivery, and segmentation strategy.
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Comprehensive messaging strategy including positioning statement, brand voice guidelines, website copy framework, and client-attracting taglines.
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Custom 5-7 email launch sequence for product drops, service announcements, or program enrollments. Designed to build anticipation, educate, and convert.
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End-to-end digital ecosystem that takes clients from discovery to booking. Includes SEO strategy, content marketing plan, email funnels, and conversion optimization.
FAQs
How much does branding cost?
1
Our Brand + Web Build starts at $7,200 and includes strategy, logo design, website development, and email marketing setup. We also offer smaller services like the Strategic Clarity Session ($650) for businesses just getting started. Every project is customized, so we'll provide a detailed proposal after your discovery call.
How long does the Brand + Web Build process take?
2
The Brand + Web Build is an 8-week intensive. Week 1-2 focus on brand strategy, weeks 3-4 on logo design, weeks 5-6 on website design, and weeks 7-8 on launch and training. We limit projects to 3 per quarter to ensure personalized attention.
Do you work with businesses outside Chicago?
3
Yes! While I'm based in Chicago, I work with clients nationwide. All projects are conducted remotely via Riverside and collaborative tools. Local Chicago clients are welcome to meet in person if preferred
What makes VMB Creative different from other brand designers?
4
I bring Fortune 500 and global agency experience to small businesses—with a systems-first approach. I've been on both sides: the marketer and the business owner. I know what it's like to juggle everything, which is why I build brands that don't just look good—they function. Plus, as a Latina brand strategist, I bring cultural intelligence and soul to every project.
Can I just do the branding without the website (or vice versa)?
5
The Brand + Web Build is designed as a full ecosystem because your branding and website should work together seamlessly. However, if you already have a strong brand and just need a website (or vice versa), we can discuss custom options during your discovery call.
Not Ready to Book Yet? Start Here.
Download the Brand Clarity Checklist, a 20-point self-assessment to identify where your brand is strong and where it needs work.
It's free, actionable, and takes less than 10 minutes.