Fractional Head of
Growth & Marketing
Director-level growth leadership for founder-led brands scaling beyond early growth.
If your business is generating revenue but marketing feels scattered, reactive, or overly dependent on you as the founder, the issue isn’t a lack of effort; it’s a lack of leadership.
This engagement is designed for founder-led consumer brands that need experienced growth leadership without hiring a full-time executive.
I step in as your Fractional Head of Growth or Marketing, working alongside you to bring clarity, structure, and predictability to how marketing supports revenue.
What Is a Fractional Head of Growth or Marketing?
A fractional Head of Growth or Marketing is a senior marketing leader who takes ownership of strategy, priorities, and performance on a part-time basis.
Instead of managing tasks or campaigns, this role focuses on:
Aligning marketing to business goals
Making informed decisions about where to invest (and where not to)
Creating systems that scale with the business
Supporting teams with clear direction and accountability
This model works best when a business is growing quickly but isn’t ready or doesn’t want to hire a full-time CMO or VP.
When This Partnership Makes Sense
This engagement is a strong fit if:
Your brand is growing, but marketing feels chaotic
You’re investing in paid media, email, or content without clear returns
Your team is busy, but priorities keep shifting
You’re still the final decision-maker for most marketing calls
You want clarity before adding more people or spend
At this stage, more execution won’t solve the problem.
Clear leadership will.
My Role in The
Partnership
As your Fractional Head of Growth or Marketing, I operate at the Director level.
That means I focus on:
Growth strategy across acquisition, lifecycle, and retention
Prioritization and sequencing of marketing initiatives
Paid media oversight and performance review
Messaging and positioning alignment
Team direction, standards, and decision support
Translating business goals into actionable marketing plans
I don’t just advise, I help own the thinking behind the work.
What This Engagement Delivers
This partnership is centered on clarity and control, not deliverables.
You can expect:
A clear growth roadmap aligned to revenue goals
Fewer reactive decisions and last-minute pivots
Better use of your existing team and resources
Improved confidence in where to invest time and budget
Marketing systems that support sustainable growth
The outcome is calmer growth with fewer guesses and better decisions.
What This Is Not
To protect the depth of this work, this engagement does not include:
Execution-only services
One-off consulting or audits
Social posting or content production
Unlimited access or on-call support
This is a leadership partnership, not task management.
Who I Work With
I partner with:
Founder-led consumer brands
Teams navigating the shift from early growth to scale
Businesses investing in marketing but needing better direction
Leaders who value clarity, accountability, and long-term thinking
If you’re early-stage or looking for project-based support, this will not be the right fit.
Engagement Structure
Engagement Type: Fractional Head of Growth & Marketing
Commitment: Minimum 6 months
Investment: $20,000 per month
Availability: Limited partnerships to ensure depth and focus
This structure allows for meaningful impact and sustained progress.
The Next Step
Because this is a long-term, high-touch engagement, all partnerships begin with an application.
This helps determine whether there’s alignment before moving forward.
Growth doesn’t need to feel chaotic to be successful.
It needs experienced leadership at the right moment.
FAQ
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You get senior-level growth leadership without hiring a full-time executive. I step in as your Head of Growth or Marketing — owning strategy, priorities, and performance across your funnel.
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Agencies execute tasks. Consultants advise.
I lead.
I align strategy to revenue, guide your team or vendors, and ensure marketing decisions are made with clarity and accountability. -
No.
My role is to set direction, establish systems, and provide oversight. Execution remains with your internal team or partners — so effort turns into measurable progress instead of busy work.
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Founder-led consumer brands generating $2M–$15M annually that are already investing in marketing and want more predictable, controlled growth.
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This is a minimum 6-month engagement.
Meaningful growth requires time, trust, and consistent leadership. Short-term or project-based work does not create sustainable results at this level.
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You’ll have structured, executive-level access through regular leadership check-ins, strategic guidance, and performance reviews.
This is not an on-call arrangement — it’s a focused partnership designed for impact.
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I don’t guarantee revenue numbers.
I build the systems, strategy, and decision-making structure that make growth predictable. Outcomes depend on execution, market conditions, and internal alignment — which we actively improve together.
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Yes.
I often lead alongside internal teams or agencies to bring clarity, alignment, and accountability to what’s already in motion.
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Applications are reviewed personally.
If there’s alignment, you’ll be invited to a strategic conversation. If not, you’ll be guided toward a more appropriate next step.
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No.
To protect the depth and effectiveness of this work, I only offer long-term strategic partnerships at this level.
If you’re ready for experienced growth leadership, you’re invited to apply.