CASE STUDY:
THE ALCHEMY HAUS
Systems Automation • Funnel Strategy • Email Ecosystem Design
THE CLIENT
The Alchemy Haus is a feng shui interior design and energetic home alignment service rooted in intuitive transformation.
As the service suite expanded, the brand needed a digital nervous system to match the magic that’s seamless, aligned, and scalable.
THE GOAL
Build a fully automated backend that reflects the emotional depth of the brand while simplifying how clients are nurtured, educated, and converted across every service.
WHAT WE DID
1. Strategy + Funnel Mapping
We mapped the entire service ladder—from first touch to booking—across energy work, design services, and business transformation. Each funnel included segmentation logic, pacing, and automated triggers for a custom-fit client journey.
2. 7 Custom Automations (21+ Emails)
Each email flow was intentionally written to blend soulful storytelling with clear conversion points.
Included in each funnel:
Welcome + brand narrative
Lead magnet delivery
Energetic education
Service invitations + next steps
Light invitations with social proof
3. Opt-In Infrastructure + Flodesk Buildout
We designed pop-ups, lead forms, and segmentation triggers that automatically route subscribers to the right funnel. All content was built and QA’d in Flodesk with:
Branded photography
Mobile-friendly formatting
Intuitive layout + linked CTAs
Personalized sequences based on interest + readiness
WHAT WE AUTOMATED
Lead Segmentation
Based on energy/design focus, business vs. personal needs, and buyer readiness
Service-Specific Funnels
For every offer- from entry sessions to full home transformations
Branded Welcome Series
Introduces the Alchemy Haus origin story + core philosophy
Lead Magnet Delivery
Optimized for momentum and soft conversion
THE IMPACT
Branded Welcome Series
Energetically guided CTAs designed to move leads forward with clarity and confidence
A Scalable Backend
Alchemy Haus now has a 7-funnel system that works behind the scenes—nurturing, educating, and converting clients while reflecting the brand’s unique energy and aesthetic.
Less Manual Labor
No more scattered replies or manual follow-ups. The system now guides leads smoothly through education, decision, and booking…freeing up time for deeper client work.
Positioned for Growth
This digital ecosystem isn’t just done—it’s designed to grow with the brand.
The structure supports future services, passive products, and content marketing expansion.
CLIENT FEEDBACK
“Vanessa was at the heart of building my brand and presence. From our first branding session, she helped me refine my voice and bring light to my vision. That session gave me the clarity I needed to start building with confidence.
Once my logo and website were complete, I brought the VMB team back to create a seamless funnel for my services, blog, and email marketing. The system is already performing beautifully, and I can’t wait to collaborate again.”
— Linda Shacht, Founder, The Alchemy Haus
WANT TO SEE THE FULL SERVICE BREAKDOWN & PRICING?
Let’s build the backend your brand actually deserves.