CASE STUDY:
NINFAS HAIR
Email Marketing Strategy • Automation Design • Lead Nurture Ecosystem
THE CLIENT
NINFAS Hair is a luxury extensions brand serving both licensed stylists and ambitious beauty professionals.
Their challenge wasn’t visibility—it was converting interest into action. Email became the brand’s best-performing silent tool.
THE OBJECTIVE
Create a high-converting, beautifully branded email system that nurtures stylists, promotes offers, and supports class enrollments with automations for minimal manual effort.
WHAT WE DID
1. Stylist Welcome Automation
Results:
45% open rate
16.2% click-through rate
2. Masterclass Lead Nurture Funnel
Purpose: Convert Meta ad for awareness and booked seats for education events.
Tactics:
A/B tested subject lines with exclusivity
Smart-sending based on peak mobile times
Countdown logic with urgency cues
3. Ongoing Newsletter: “Pro Insider”
Purpose: Keep stylists engaged, informed, and ready to buy.
Structure:
Bi-monthly sends
Persona-based segmentation (Stylists, Leads, Spanish-speaking pros)
Educational + promotional hybrid content
RESULTS
Avg open rate: 38.6%
Avg click rate: 12.9%
+9.2% monthly list growth
CLIENT FEEDBACK
“There aren’t enough wonderful words to express how fantastic and amazing we feel about Vanessa and her team at VMB!”
- Carl Beck, Co-Founder of NINFAS HAIR
COULD YOUR BRAND USE A SIMILAR STRATEGY?
If you’re struggling with your email marketing or brand in general, don’t DIY your brand’s presence.
Let’s turn your email into your best sales tool.