Hustle + Heart Season 1: Why Your Business Needs Email Marketing Now More Than Ever

Have you ever felt like you're pouring hours into creating content for social media, only to see minimal engagement—or worse, lose access to your audience overnight due to algorithm changes? If that struggle sounds all too real, then this week’s episode of Hustle and Heart is exactly what you need to hear!

In this episode, I dive into a game-changing strategy that many small business owners overlook: email marketing. While social media can be unpredictable, your email list is an asset you fully own. It’s your direct line to your audience—no algorithm shifts, no platform bans, just a reliable way to connect and convert.

The Email Marketing Moment That Changed Everything

I’ll never forget working with a travel agent who swore up and down that her clients only wanted to talk on the phone. She resisted email marketing, believing it was a waste of time.

But six months after implementing a simple weekly email, she was booking more cruises than ever before. Why? Because she showed up in her clients' inboxes consistently, providing value and keeping her business top of mind.

And guess what? That principle still holds true today. Research shows that for every dollar spent on email marketing, businesses see an average return of $36—that’s a serious ROI!

Why This Episode is a Must-Listen

In this episode, I break down: ✅ The biggest myths about email marketing that might be holding you back
✅ Why email marketing actually saves you time (yes, really!)
✅ The top mistakes I made early on—and how you can avoid them
✅ Simple ways to start or improve your email marketing without overwhelm

And here’s the real kicker: your email list is your insurance policy against social media instability. If Instagram disappeared tomorrow, would you still have a way to reach your audience? If not, it’s time to change that.

Listen Now + Free Email Marketing Training

If this episode sparks something in you, you’re going to love the free training I’m hosting on March 20th!

I’ll walk you through setting up a simple email sequence, crafting emails that actually get opened, and using automation to save time.

And hey, let’s chat! Take a screenshot of the episode, tag me on Instagram, and let me know your biggest takeaway. See you in your inbox—and on the podcast! 😉

👉 Listen to the full episode now

We’re also open for consultations