https://www.vmbcreativeco.com/blog daily 0.75 2026-04-03 https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand-rsz8l monthly 0.5 2026-03-21 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/c3effd01-4586-49ca-95c1-8cc29ca41fdd/Issue+No.+1+Cover.png Blog - Why PowerHaus Had to Exist (And Why It Matters Now) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/407d8c92-9a33-42b9-bfbb-f9374d78bccc/Untitled+design+%2831%29.png Blog - Why PowerHaus Had to Exist (And Why It Matters Now) - From Hustle + Heart…to Depth with Direction When I launched Hustle + Heart, I wanted conversations you don’t usually see in public business spaces — the messy, quiet, unfiltered ones. The pivots, the internal hesitations, the mindset blocks that sit behind the wins. But even long-form audio wasn’t enough. There were ideas I wanted to explore more fully than a conversation would allow. Patterns I’d seen repeat themselves across brands. Threads between strategy and lived experience. Lessons that didn’t fit into a 60‑minute episode. PowerHaus became the natural next iteration: A format that could hold nuance. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b4c5c693-1f88-498d-bcc4-c549d55ff3c5/ISSUE+No.+1+-+FINAL.png Blog - Why PowerHaus Had to Exist (And Why It Matters Now) - Depth Isn’t Fluff, It’s Longevity Here’s the thing most founder content doesn’t say out loud: You can have the best marketing plan in the world, but if your body, clarity, or energy bank isn’t there, even the best strategy feels impossible to execute. That’s why PowerHaus isn’t just about business. It’s about: real essays that go beyond captions and hacks strategy frameworks that support sustainable growth honest reflections from lived experience creative sparks that feel real, not recycled monthly anti‑inflammatory recipes, because your body fuels your capacity https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/4b95fe2d-311a-4c6f-8d81-3a9cce3fbcdc/Beige+Minimalist+Hand+Holding+Phone+Mockup+Instagram+Post+%281%29.png Blog - Why PowerHaus Had to Exist (And Why It Matters Now) - If You’re Craving Insight (Not Noise) If you want content that lands, that informs, that supports your journey, beyond likes, reels, or templates, this is where it lives. Subscribe to PowerHaus, a monthly digital magazine for founders who lead with clarity, depth, and care. Let’s build something powerful, together. https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand-rsz8l-b6mxz monthly 0.5 2026-03-21 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/876c5611-ef7c-4bd4-b2ec-0fa5f7d8e3b9/VMB+Blog+Cover+Vanity+URL+%288%29.png Blog - These Are the 5 Tools That Quietly Hold My Business Together - 1. Flodesk - The Email Platform That Feels Like a Support System Email marketing often feels like another thing to maintain, another platform to learn, another place you can mess up or drop the ball. But the platform I use regularly, and recommend to every client ready to build a list, changes that. It’s clean, intuitive, and lets your brand actually show up instead of fighting against clunky templates or confusing workflows. Subscribe to flodesk and get a 20% discount. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/5ba32280-13cb-4ee8-9523-172ebe4abf0a/VMB+Blog+Cover+Vanity+URL+%289%29.png Blog - These Are the 5 Tools That Quietly Hold My Business Together - 2. Hobonichi Planner - A Planner That Keeps Me Grounded We live in a world of digital tools, calendars, task boards, notes, apps. All helpful. And all mentally sticky. But there’s something powerful about putting pen to paper, especially when your brain feels full. My analog planner isn’t just for to‑dos. It’s where I brain‑dump, set intentions, track habits, and chart how I’m actually feeling. It slows me down in the richest way, giving clarity I often can’t find in a screen. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/7160eaaa-ee66-4e5c-9a57-a71a055325e4/VMB+Blog+Cover+Vanity+URL+%2810%29.png Blog - These Are the 5 Tools That Quietly Hold My Business Together - 3. Squarespace - The Website Platform That Actually Makes Design Feel Easy Every site I’ve ever built for my clients, and my own, runs on the same platform because it strikes the balance between flexible design and usability. It’s sleek, calming to design with, and robust enough that DIY‑ers and designers both feel at home. Templates don’t hold you back, they become a starting point for something truly on‑brand. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/ecc635ba-c809-4caa-848b-3fb0cb994f2e/clickup.jpg Blog - These Are the 5 Tools That Quietly Hold My Business Together - 4. ClickUp - The Project System That Finally Works With My Brain I’ve tried every project manager under the sun. Some are friendly. Some are functional. But the one that stuck? The one that finally feels like an extension of how I think? It’s the one I use for everything, client timelines, content calendars, editorial plans, recurring workflows, with custom views that make clarity habitual. There’s a learning curve. But the payoff? Total visibility without overwhelm. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/8fbeb8aa-a8fb-4314-9ae2-62c6a0bc442d/image+%283%29.png Blog - These Are the 5 Tools That Quietly Hold My Business Together - 5. Canva - The Design Tool Where Creativity Meets Efficiency Canva feels “obvious” until you use it with intentional structure. Colors, fonts, kits, saved templates, it becomes a design system, not a last‑minute scramble. When your tool feels like a partner instead of a puzzle, your creative energy stays lighter. https://www.vmbcreativeco.com/blog/3-questions-that-reconnect-you-to-your-real-voice monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/55387b92-66d5-426d-ad70-4e27f7448f00/ISSUE+No.+1+-+FINAL+%281%29.png Blog - Three Questions That Reconnect You to Your Real Voice - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/2cd1c9e6-2552-4943-a2d6-f2e3d45629e2/ISSUE+No.+1+-+FINAL+%282%29.png Blog - Three Questions That Reconnect You to Your Real Voice - 1. Would the right person feel like I was talking directly to her? Not everyone. Her. The specific person you built this for. When you write for everyone, you resonate with no one. Generic language is the result of trying to be too agreeable, too careful, too afraid to leave someone out. But the brands that build real loyalty are the ones that make one person feel deeply seen. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/6d21b6f7-21db-4e8b-8c96-214839452652/ISSUE+No.+1+-+FINAL+%283%29.png Blog - Three Questions That Reconnect You to Your Real Voice - 2. What would I say if I was not worried about how it sounds? This is the question that unlocks everything. Most founders are editing themselves before they even start writing. They are already managing perception, already second-guessing the tone, already softening something that should have stayed sharp. The result is copy that is technically correct and completely forgettable. Your real voice lives in the version you almost did not say. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/93a61402-1b0a-46d7-887d-808b5a14df45/ISSUE+No.+1+-+FINAL+%284%29.png Blog - Three Questions That Reconnect You to Your Real Voice - 3. Is this my perspective, or am I just saying what I think I should say? This one requires honesty. There is a version of brand voice that is just borrowed confidence. It sounds like authority because it uses the right words, but it has no real point of view behind it. Readers feel that. They may not be able to name it, but they feel it. Your perspective is your differentiator. The way you see your industry, the things you disagree with, the things you believe that others are not saying out loud. That is your voice. https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand-rsz8l-4ck5r monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/d89383e7-1317-4a1d-a808-4a94863ee647/ISSUE+No.+1+-+FINAL+%281%29.png Blog - What Happens When Your Brand Finally Has a Backend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/4af98e2c-71a2-4fb2-9835-64864d6454c4/ISSUE+No.+1+-+FINAL+%283%29.png Blog - What Happens When Your Brand Finally Has a Backend - The Problem Most Founders Miss You can have the most compelling brand in your industry. Stunning visuals. A clear offer. A story worth telling. But if your backend is broken, none of that does what it should. You end up over-explaining your offers to every new person. You follow up manually because there is no nurture sequence doing the work for you. You hope people just get it, when really, they need to be guided. That is not a branding problem. It is a systems problem. And it is exactly what we set out to fix. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/f096cb7c-92f8-40fd-b9a3-0a1a1ef6b770/ISSUE+No.+1+-+FINAL+%288%29.png Blog - What Happens When Your Brand Finally Has a Backend - Refined her core messaging so that new visitors understood her offer and the transformation behind it within seconds https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/9d99f27a-e5cb-4f70-8e3c-f795c8a820f3/ISSUE+No.+1+-+FINAL+%284%29.png Blog - What Happens When Your Brand Finally Has a Backend - Set up automated workflows that handle client follow-up, onboarding, and nurture sequences without Linda lifting a finger https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/dca99540-9588-48fb-9193-33137cfc4d77/ISSUE+No.+1+-+FINAL+%289%29.png Blog - What Happens When Your Brand Finally Has a Backend - Built a nurturing email sequence that guides potential clients with warmth and intention, not pressure https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1d192516-a497-43b3-bc52-579486aa5b20/ISSUE+No.+1+-+FINAL+%282%29.png Blog - What Happens When Your Brand Finally Has a Backend - Connected her blog, website, and offers into a single, cohesive experience that builds trust at every touchpoint https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/ec996c58-8c52-499d-885c-fe2fc6b1198a/ISSUE+No.+1+-+FINAL+%285%29.png Blog - What Happens When Your Brand Finally Has a Backend Designed a backend infrastructure that runs quietly in the background, protecting her energy and reducing the need for constant manual effort https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand-rsz8l-4ck5r-ya3yx-lanfg monthly 0.5 2026-03-20 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b8a14a90-93dd-4a63-8e0c-174931332c7b/ISSUE+No.+1+-+FINAL+%289%29.png Blog - Rooted & Restored: Why What You Eat Is Part of How You Succeed - No strategy, system, or growth plan will execute itself if your body is running on fumes. This is not about being a wellness founder or building a brand around clean eating. It is about recognizing that your capacity to lead, to think clearly, to make decisions and show up for your clients, begins with what you put in your body. Especially on the hard days. And if you are managing a chronic illness the way I do, the hard days are real. They are not occasional. They require a different kind of intentionality around nourishment. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/a80c8acf-0d26-4be9-84b2-75955bdfb417/ISSUE+No.+1+-+FINAL+%288%29.png Blog - Rooted & Restored: Why What You Eat Is Part of How You Succeed - Rooted and Restored: Sweet Potato + Lentil Healing Bowl How to Make It Toss cubed sweet potato with olive oil, turmeric, cumin, and a pinch of salt. Roast at 400 degrees for 20 to 25 minutes. Warm cooked lentils in a small pan with a splash of broth or water. Layer sweet potato, lentils, and fresh greens in a bowl. Add sliced avocado and any finishing touches you like. Eat slowly if you can. Let it land. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/387975a9-34ad-46ef-9d46-c5d14e121514/ness+web+pic.png Blog - Rooted & Restored: Why What You Eat Is Part of How You Succeed - Your Body Is Part of Your Business I spent too long separating how I was physically feeling from how I was performing professionally. I thought pushing through was discipline. It was not. It was depletion wearing the costume of hustle. Rheumatoid arthritis taught me, the hard way, that sustainable leadership is not just about smarter systems or better strategy. It is about having enough in your body to show up for the work that matters to you. Nourishment is not a wellness trend. For founders, and especially for those of us managing chronic illness, it is infrastructure. That is why food is part of PowerHaus. Not as a lifestyle feature. As a leadership conversation. https://www.vmbcreativeco.com/blog/visibility-is-not-the-problem monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/4e0804dd-2ea2-4a37-8fed-04903344726e/ISSUE+No.+2+%2811%29.png Blog - Visibility Is Not the Problem. The Way You Were Taught to Show Up Is. - Where You Might Be Right Now Before you can build something better, it helps to be honest about where you are starting from. Maybe you are posting inconsistently and carrying a low-level guilt about it that drains more energy than the posting itself would. Maybe you are everywhere at once and cannot remember the last time a piece of content felt genuinely like you. Or maybe you have gone quiet entirely because nothing felt aligned and silence felt safer than performing. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/e8dc502b-800d-4578-948c-23cfa9cde8bd/ISSUE+No.+2+%2812%29.png Blog - Visibility Is Not the Problem. The Way You Were Taught to Show Up Is. - The Full Framework Is Inside PowerHaus In the current issue of PowerHaus, I break down the full visibility ecosystem framework, including the specific layers that make up a sustainable presence, how to identify which parts of your current visibility strategy are working and which are costing you more than they are returning, and how to rebuild in a way that protects your energy while amplifying your voice. This is not a checklist. It is a grounded, strategic framework built for founders who are done with the burnout cycle and ready to be seen in a way that actually feels like them. https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand-rsz8l-4ck5r-ya3yx-sr62b monthly 0.5 2026-03-19 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/fe67fa73-f5dc-4c25-ba81-4b1e3fa4cdaf/ISSUE+No.+2+%286%29.png Blog - Five Brands That Built Something Real and the Lessons Worth Borrowing - 1. KITH The Lesson: Conviction Is Its Own Form of Luxury KITH figured out that the store itself could be the product. The cereal bar inside a sneaker shop was not a gimmick. It was a thesis statement about what kind of world the brand was inviting you into. For founders, the takeaway is this: when your environment and your offer and your aesthetic all say the same thing, you stop needing to explain yourself. Curation done with enough conviction becomes its own form of authority. You do not need to be loud when the context you have built does the talking. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b6a0f81b-dac7-42aa-aed9-b3ebcd984f47/ISSUE+No.+2+%285%29.png Blog - Five Brands That Built Something Real and the Lessons Worth Borrowing - 2. Warby Parker The lesson: consistency over time is the real flex Warby Parker took one of the most frustrating consumer experiences and made it feel like something a thoughtful friend would walk you through. And then they did that same thing, at every single touchpoint, for fifteen years. That is the unsexy truth about brand building. It is not one great campaign. It is the same clear positioning, carried through every interaction, long enough that people start to trust it in their bones. They are not a trend brand. They are a reputation brand. And reputation compounds. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/59dca301-c54f-4d70-8805-fd9fd0fdbdcf/ISSUE+No.+2+%287%29.png Blog - Five Brands That Built Something Real and the Lessons Worth Borrowing - 3. Glossier The lesson: belonging is a product, not a marketing layer Glossier did not build a community around their brand. They built a brand out of their community. By the time the first product launched, the audience already felt like insiders because they had been part of the conversation from the beginning. The lesson for founders is not to start a blog and hope for the best. It is to ask genuinely what your people actually need, and then build for the answer rather than for the approval. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/e3d80000-dbd5-4ede-bfe4-f926cb0ca044/ISSUE+No.+2+%288%29.png Blog - Five Brands That Built Something Real and the Lessons Worth Borrowing - 4. The Lip Bar The lesson: depth before breadth Melissa Butler pitched The Lip Bar on Shark Tank, was told it was a hot mess, walked away without a deal, and then built a brand that landed in Target stores nationwide. She did not dilute her point of view to make the path easier. She built the validation herself. The Lip Bar centered women of color not as an afterthought or an add-on but as the entire foundation. That specificity is what made real scale possible. The brand did not try to be for everyone before it was fully and unapologetically for someone. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/cc3ac7f7-0ecb-4219-828e-d89e09334e2b/ISSUE+No.+2+%282%29.png Blog - Five Brands That Built Something Real and the Lessons Worth Borrowing - 5. Bella Doña The lesson: identity is infrastructure Bella Doña started with one question: how do we represent us well? Not how do we appeal to everyone, not how do we get mainstream approval first. Just that one question. The result is a brand built on Latina identity without softening it. Bold, specific, and culturally grounded in a way that most brands spend millions trying to manufacture and never quite achieve. https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand-rsz8l-4ck5r-ya3yx-sr62b-g2ahd-8kbm6 monthly 0.5 2026-03-17 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/12675a61-5831-4d48-98a8-df2d616590ae/ISSUE+No.+2+%281%29.png Blog - The 3pm Energy Crash Is Not Inevitable. This Recipe Is Your Fix - Rooted and Restored: 25-Minute Turmeric Chicken and Sweet Potato Skillet 25 minutes | Serves 3 to 4 | One pan https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/4823671c-ebf5-4ce0-8d64-6e1e6ef746cf/Screenshot+2026-03-18+014119.png Blog - The 3pm Energy Crash Is Not Inevitable. This Recipe Is Your Fix - What You Need 1 lb organic chicken breast, diced 1 large sweet potato, cubed small 2 cups broccoli florets 1 tbsp olive oil Juice of half a lemon Spices: 1 tsp turmeric, half tsp smoked paprika, half tsp garlic powder, half tsp cumin, salt and pepper to taste https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/94243f26-4d68-4605-bf14-d2004d8fcc3e/unsplash-image-7MAjXGUmaPw.jpg Blog - The 3pm Energy Crash Is Not Inevitable. This Recipe Is Your Fix Make It Once. Eat Well All Week. This skillet was built for portioning. Make a full batch on Sunday or Monday morning, divide it into containers, and you have lunches and dinners that reheat beautifully and keep you full and focused for three to four hours at a stretch. That matters on the days when you do not have time to think about food. Having something already made that actually supports your body is not a luxury. On a hard week, it is the thing that keeps you showing up. Fueling with intention is a leadership practice, not a lifestyle trend. https://www.vmbcreativeco.com/blog/gmail-changed-the-rules-in-january monthly 0.5 2026-03-30 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1773776628176-204BWWDRK977D38W4INE/unsplash-image-3Mhgvrk4tjM.jpg Blog - Gmail Changed the Rules in January. Here Is What It Means for Your Email List - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/61528ade-30bf-4dac-b5e9-06d3e5d8fa1f/ISSUE+No.+2+%283%29.png Blog - Gmail Changed the Rules in January. Here Is What It Means for Your Email List - What the AI Is Actually Watching This is not about tweaking your subject lines or sending at the right time on a Tuesday. The shift is deeper than that. Gmail's AI is tracking your sender reputation, meaning how consistently people engage with you, whether they write back, and how long you have held that pattern. It is weighing replies above almost everything else. Opens are becoming nearly irrelevant as a signal. Clicks matter more. Replies are the new currency. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/fc5415a2-a25b-4afa-8bd2-bf22887d947f/ISSUE+No.+2+%282%29.png Blog - Gmail Changed the Rules in January. Here Is What It Means for Your Email List - What to Do Right Now Here is what actually matters in this new landscape, and what I am doing personally at VMB Creative: https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/0462dcfe-36ec-46ef-aa02-fbe685c01a2f/ISSUE+No.+2+%281%29.png Blog - Gmail Changed the Rules in January. Here Is What It Means for Your Email List - The Bigger Picture Gmail's AI inbox is not killing email marketing. It is killing lazy email marketing. What it is creating space for is something more valuable: email as a real relationship, not email as an interruption. The founders who will win in this environment are the ones who have always understood that their list is not an audience to broadcast at. It is a community of real people who chose to let you into their inbox. That choice has always deserved more than a template. Now the algorithm agrees. https://www.vmbcreativeco.com/blog/5-signs-youve-outgrown-your-brand monthly 0.5 2026-01-18 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/e86b2603-e0d5-43e5-b023-c019f93d0edb/VMB+Creative.png Blog - Is It Time to Rethink Your Brand? Here’s How to Tell - Make it stand out Photographs by Franco Dupuy https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1379f9c7-5c8e-42c4-bf86-09bb589d0eb8/VMB+Creative+%284%29.png Blog - Is It Time to Rethink Your Brand? Here’s How to Tell If that sounds familiar, keep reading. And no, you don’t need to blow everything up and start from scratch. But you might need a brand refresh. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/485a3a68-9165-4fc4-8756-1959eab2a02f/VMB+Creative+%281%29.png Blog - Is It Time to Rethink Your Brand? Here’s How to Tell - You’ve evolved but your brand hasn’t. Maybe your services are sharper, your rates are higher, and your niche is clearer. But your brand still sounds like the version of you who was figuring it out at midnight with a free Canva logo. That gap? It’s more than visual. It’s energetic. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/d62bc12c-4ded-48b7-9bac-f74b1ed60820/VMB+Creative+%282%29.png Blog - Is It Time to Rethink Your Brand? Here’s How to Tell - People don’t quite get what you do. If you’re fielding messages like “Wait, do you still offer that?” or “Oh, you can do that?!,” your brand might be muddying your message. Clarity doesn’t mean oversimplifying; it just means your audience shouldn’t have to decode what you do. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/ca64ce19-52dd-4ef7-9792-ce4ec8e58878/VMB+Creative+%283%29.png Blog - Is It Time to Rethink Your Brand? Here’s How to Tell - You’re not excited to share your work. This one stings. But the truth is, when you’re proud of how you show up, everything feels easier; pitching, posting, pricing. When you’re not, you pull back, even if the work you’re doing is great. https://www.vmbcreativeco.com/blog/tax-mistakes-you-dont-want-to-makeand-how-to-fix-them monthly 0.5 2025-12-18 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/bf0d0a30-0bf5-42ca-93e1-94a9a30bb581/HH+_Amarette+Mason_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: Tax Mistakes You Don't Want to Make—And How to Fix Them with Amarette Mason - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/why-expectations-hold-you-backand-how-high-standards-set-you-free monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/566ce1f6-4606-48a0-9cee-f4cb291e8a40/HH+_SOLO_+Blog+Main+Image+%282%29.png Blog - Hustle + Heart Season 1: Why Expectations Hold You Back—And How Standards Set You Free - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/e86f7c56-a8df-425d-954f-a394518b2a9f/Expectations+vs+Standards.png Blog - Hustle + Heart Season 1: Why Expectations Hold You Back—And How Standards Set You Free - Expectations vs. Standards: What’s the Difference? https://www.vmbcreativeco.com/blog/breaking-cycles-motherhood-mental-health-reinvention monthly 0.5 2026-01-26 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/3578ce81-bb78-42b4-aebc-b20380e57051/HH+_Lizbeth+Perdomo_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: Breaking Cycles - Entrepreneurship, Motherhood & Mental Health with Lisbeth Perdomo (Part 2) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/why-your-business-needs-email-marketing-now-more-than-ever monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/a8d38d18-7879-4bd2-b04c-a1d690a8b305/HH+_SOLO_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: Why Your Business Needs Email Marketing Now More Than Ever - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/2ca378ac-da5c-4afd-af23-a018e5ee0da0/DTS_Year_of_Writing_Allie_Lehman_Photos_ID674.jpg Blog - Hustle + Heart Season 1: Why Your Business Needs Email Marketing Now More Than Ever - Listen Now + Free Email Marketing Training If this episode sparks something in you, you’re going to love the free training I’m hosting on March 20th! https://www.vmbcreativeco.com/blog/the-balanced-entrepreneur-how-regan-bashara-merges-accounting-boundaries-woo-for-business-growth monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/219494e0-08cb-4b39-b0f5-256f9318de8a/HH+_Regan+Bashara_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: The Balanced Entrepreneur — How Regan Bashara Merges Accounting, Boundaries & Woo for Business Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/2afa9571-b7fd-47b1-bc01-1799e7381209/meditation+aura+GIF+by+NETFLIX.gif Blog - Hustle + Heart Season 1: The Balanced Entrepreneur — How Regan Bashara Merges Accounting, Boundaries & Woo for Business Growth - The Weekly Ritual that Grounds Her Clients Regan shares how her weekly newsletters aren’t just about QuickBooks or tax deadlines. They offer her audience both actionable business tips and reflective practices like lunar rituals, tarot card pulls, and intention setting. https://www.vmbcreativeco.com/blog/how-linda-schacht-transformed-a-family-business-into-a-thriving-interior-design-brand monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/cb2c143b-ba83-443a-b6fb-fd558d017ac0/HH+_Linda+Schacht_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: How Linda Schacht Transformed a Family Business Into a Thriving Interior Design Brand - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/7c20ee8b-b687-405b-b272-58146b44e1ad/Multitasking+Reporting+GIF+by+aclipp.gif Blog - Hustle + Heart Season 1: How Linda Schacht Transformed a Family Business Into a Thriving Interior Design Brand - From Accounting to Intuition-Led Design Linda’s journey into design wasn’t traditional. After relocating from Chicago to small-town Wisconsin, she found herself immersed in the operational side of her husband's lumber business. https://www.vmbcreativeco.com/blog/how-i-built-a-soul-aligned-high-converting-email-funnel-in-flodesk-for-alchemy-haus monthly 0.5 2025-12-06 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/44329d73-137b-4bf3-9651-a5e2dee681be/AH%3AFlodesk+Blog_p1.png Blog - What Happens When Email Feels Like an Invitation, Not a Sales Pitch - The Vision: Systems That Reflect the Soul of the Brand The Alchemy Haus has a powerful presence and a layered service suite- from entry-point The Alchemy Sessions to high-ticket whole-home transformations. Now we needed to build the backend to support the business at scale. The request? A backend that is authentic and matches the heart of my work. My response? Let’s build an automated Flodesk funnel ecosystem that’s as beautiful, intuitive, and elevated as your brand. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/ce463058-84b7-49db-b731-d1378333491e/p2.png Blog - What Happens When Email Feels Like an Invitation, Not a Sales Pitch - 1. Funnel Strategy + Segmentation - Mapped journeys for energy work, interior design, and business alchemy - Segment-based tagging: buyer readiness, service interest, personal vs. professional goals https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/c3ccb87b-3593-44e6-9a66-9fe1bc8ee5c4/p3.png Blog - What Happens When Email Feels Like an Invitation, Not a Sales Pitch - 2. Welcome Sequence + Brand Storytelling - Introduced the philosophy behind Haus 1888 - Guided readers on how to choose the right Alchemy service - Invited gentle conversion through mystic messaging + clarity-driven CTAs. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/f9916521-0046-4e93-9b6d-946b3703ed7d/p4.png Blog - What Happens When Email Feels Like an Invitation, Not a Sales Pitch - 3. Service-Specific Automations - Personalized emails for every offer - Energetic education + storytelling - Booking prompts rooted in trust and alignment https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/d710522a-5ef5-46fa-aebb-71ece4fd3313/5.1.png Blog - What Happens When Email Feels Like an Invitation, Not a Sales Pitch - 4. Opt-In Forms + Embedded Popups - Flodesk forms segmented leads at entry - Designed multiple conversion points for list growth and clarity https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/745a94bd-d4f4-4d7e-aedc-1c80a4a70003/6.1.png Blog - What Happens When Email Feels Like an Invitation, Not a Sales Pitch - 5. Visual Formatting + Flodesk Buildout - On-brand image use + branded graphics - Mobile-first layout tested across devices - Clean, intuitive design optimized for high click-through rates https://www.vmbcreativeco.com/blog/why-flodesk-is-still-my-go-to-for-email monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/e8884783-7c6c-49ba-b8bb-c1e4055ef231/VMB+Blog+%28Now+With+Even+Better+Pricing%29.png Blog - Why Flodesk Is Still My Go-To for Email (Now With Even Better Pricing) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/c799da2a-1718-419b-bfa6-f9e28aaa0e3f/PartnerKit_Images4.jpg Blog - Why Flodesk Is Still My Go-To for Email (Now With Even Better Pricing) - Most email platforms promise functionality, but few deliver ease. Flodesk gave me both. We use it inside VMB Creative for everything from onboarding sequences to post-launch nurture flows. And when I hand it off to a client after setup? The feedback is always some version of: “Wait...that’s it? That’s all I have to do?” https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/3a9fb71d-514e-484f-bbf9-02421d726845/PartnerKit_Email_Post_Images-1+%281%29.jpg Blog - Why Flodesk Is Still My Go-To for Email (Now With Even Better Pricing) - Here’s the thing: I won’t put my name behind tools I don’t believe in. But I recommend Flodesk in every single email setup package we deliver and here’s why: It’s gorgeous and on-brand out the gate It’s beginner-friendly but robust enough for pros The automations actually make sense (and don't require a mini MBA to set up) My clients feel confident using it on their own…which is the whole point https://www.vmbcreativeco.com/blog/small-brands-big-moves-a-client-spotlight-edition monthly 0.5 2025-12-11 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/6834b381-8ee4-4b2d-9740-45f8be8a1769/VMB+Blog+Cover+Small+Brands+Big+Moves.png Blog - Small Brands, Big Moves: A Client Spotlight Edition - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/4f4671d3-6f22-4e13-b839-a1e28d40c9f9/Screenshot+2025-08-24+at+7.44.44%E2%80%AFAM.png Blog - Small Brands, Big Moves: A Client Spotlight Edition - NINFAS Hair is more than a product brand—it’s a movement for hair professionals. Led by creative genius Paulo Passani, NINFAS Hair is one of the few brands that doesn’t just speak to stylists—it stands with them. From education to brand collabs, they continuously show up to support, inspire, and equip the stylist community. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/ef334b7e-083c-4403-b5c8-8566a411b502/thealchemyhaus-13+%281%29.png Blog - Small Brands, Big Moves: A Client Spotlight Edition - The energy of a space matters—and no one knows that better than Linda, founder of The Alchemy Haus. She helped me personally rework my home office when it felt creatively blocked and energetically heavy. After just one feng shui consultation, I felt lighter, more focused, and truly in flow with my space again https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/4a1aee5e-ec0a-4440-881a-163cb152a660/2.png Blog - Small Brands, Big Moves: A Client Spotlight Edition - When I say I love The Better Berry Co., I mean it personally and professionally. Their haskap powder and juice have made a big difference in my wellness journey, especially with managing RA and inflammation. These products are rich in antioxidants, naturally sourced, and genuinely delicious. https://www.vmbcreativeco.com/blog/vanity-urls-the-small-link-with-big-branding-power monthly 0.5 2025-12-17 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1756233923817-MPRTO44IY87IVJ47BP7W/VMB+Blog+Cover+Vanity+URL.png Blog - Vanity URLs: The Small Link with Big Branding Power - Make it stand out Everything you need to know about what they are, how to use them, and why they matter more than you think. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/ec10b5b9-72aa-4fd1-9419-7beaa376afd4/vanity+url+%281%29.png Blog - Vanity URLs: The Small Link with Big Branding Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/125d8716-48e5-4387-83e4-274def357c21/vanity+url+%282%29.png Blog - Vanity URLs: The Small Link with Big Branding Power - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/f6cd1a07-a92f-4d9c-9472-4040b7804732/DTS_Misc_1_%28Nick_Fancher%29_Nick_Fancher_Photos_ID6169.jpg Blog - Vanity URLs: The Small Link with Big Branding Power - You don’t need a developer or tech wizard. Just follow these steps: https://www.vmbcreativeco.com/blog/from-dream-to-reality-how-solimar-williams-built-a-fashion-brand-with-purpose monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/a2199942-69ad-442a-88d2-868a69460fb5/HH+_Solimar+Williams_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: From Dream to Reality - How Solimar Williams Built a Fashion Brand with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/2a328bb9-865c-4c73-9eec-f981e9b1d990/DTS_NYC_Skyline_Patrick_Chin_Photos_ID1394.jpg Blog - Hustle + Heart Season 1: From Dream to Reality - How Solimar Williams Built a Fashion Brand with Purpose - From Dominican Roots to New York Dreams Solimar's relationship with fashion began in her childhood in the Dominican Republic, where her sketchbook became the canvas for her earliest creative visions. At just 17, she made the bold decision to leave everything familiar behind and relocate to New York—a city as intimidating as it was inspiring—to pursue her passion. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/7d50974b-ada4-4c61-ae37-10f66d83577d/Screenshot+2025-12-12+at+11.41.45%E2%80%AFAM.png Blog - Hustle + Heart Season 1: From Dream to Reality - How Solimar Williams Built a Fashion Brand with Purpose - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/f218863d-e202-4769-84f6-a038f6b94b04/Screenshot+2025-12-12+at+11.56.13%E2%80%AFAM.png Blog - Hustle + Heart Season 1: From Dream to Reality - How Solimar Williams Built a Fashion Brand with Purpose - Building Unbothered: A Brand With Meaning What separates Unbothered from countless fashion startups is its foundation in philosophy rather than trend-chasing. The name itself embodies Sol's approach to both business and life, maintaining purpose and vision regardless of external pressures. https://www.vmbcreativeco.com/blog/hustle-heart-my-journey-to-authentic-success-and-growth monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/412e11ff-5ba8-473c-9060-c6f6645e2a1a/HH+_SOLO_+Blog+Main+Image+%283%29.png Blog - Hustle + Heart Season 1: My Journey to Authentic Success and Growth - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/936dee83-4d82-4424-8c2a-3495c26b66aa/DTS_Objects_Allie_Lehman_Photos_ID818.jpg Blog - Hustle + Heart Season 1: My Journey to Authentic Success and Growth - From Breakdown to Breakthrough: Embracing the Messy Middle I candidly reflect on the transformative moments that have shaped my career and personal life. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/8d08397f-77c9-41ce-8cc4-eb834a5cae17/DTS_Objects_Allie_Lehman_Photos_ID825.jpg Blog - Hustle + Heart Season 1: My Journey to Authentic Success and Growth - Lessons from My Journey: Key Takeaways This episode is brimming with wisdom and actionable insights for anyone on a path of self-discovery or entrepreneurial growth. Here are some key takeaways: https://www.vmbcreativeco.com/blog/redefining-success-trusting-your-inner-wisdom-to-guide-your-journey monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/cf2540f9-9fe7-49f8-a847-0584576008e7/HH+_SOLO_+Blog+Main+Image+%284%29.png Blog - Hustle + Heart Season 1: Redefining Success - Trusting Your Inner Wisdom to Guide Your Journey - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/breaking-barriers-lisbeth-perdomo-on-empowering-latina-entrepreneurs monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b1accf2d-594d-41d5-80dd-79eca06d0c45/HH+_Lizbeth+Perdomo_+Blog+Main+Image+%282%29.png Blog - Hustle + Heart Season 1: Breaking Barriers - The Unstoppable Rise of Lisbeth Perdomo and Her Mission to Empower Latina Entrepreneurs - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/when-inspiration-strikes-turning-sparks-into-lasting-change monthly 0.5 2025-12-12 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/7b1ec38d-6efc-44a0-953c-21ad4e54016e/HH+_SOLO_+Blog+Main+Image+%285%29.png Blog - Hustle + Heart Season 1: When Inspiration Strikes - Turning Sparks Into Lasting Change - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/the-science-of-gratitude-what-dr-joe-dispenza-taught-me-about-healing monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/f191a3a5-44a6-4a07-b6dc-cdd6c2fcad8c/HH+_SOLO_+Blog+Main+Image+%286%29.png Blog - Hustle + Heart Season 1: The Science of Gratitude - What Dr. Joe Dispenza Taught Me About Healing - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/from-corporate-finance-to-clean-beauty-the-transformational-journey-of-daisy-betance monthly 0.5 2025-08-28 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/9c65b755-470d-4333-8534-588f34b76d87/HH+_GUEST_+Blog+Main+Image.png Blog - Hustle + Heart Season 1: From Corporate Finance to Clean Beauty - The Transformational Journey of Daisy Betance - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/7-common-copywriting-mistakes-every-small-business-owner-should-avoid-and-how-to-fix-them monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1756234019804-CN1JAJAB4X72TYKD1S04/VMB+Blog+Cover+7+Copywriting+mistakes.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b13bd66a-737c-41ac-87e6-f4776298d8e1/pic2.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - Pro Tip: Pro Tip: Keep a "voice of customer" document where you save phrases and pain points your actual customers mention. I use a simple Google Doc and just copy/paste interesting comments when I see them. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b13bd66a-737c-41ac-87e6-f4776298d8e1/pic2.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - Pro Tip: Use this simple formula: End Result + Timeframe + Address Objection Example: "Book 3 New Clients This Week (Even If You Hate Sales)" Focus on one key message per piece of content. Don't crowd your copy with multiple ideas; it dilutes the impact. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b13bd66a-737c-41ac-87e6-f4776298d8e1/pic2.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - Pro Tip: After writing, challenge yourself to cut 25% of the words. Your copy will be stronger for it. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/b13bd66a-737c-41ac-87e6-f4776298d8e1/pic2.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - Pro Tip: Create a "Wins" folder on your phone. Every time a client sends you a nice message or shares a success, save it there. You'll thank yourself later! https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/c0d92a05-a675-4cb4-b251-bdc20a9dd7bd/vmb+blog+7mistakes+3.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - CTA Examples by Platform: Website: "Book Your Free Strategy Call" Email: "Yes! Send Me the Template" Instagram: "Swipe Up to Watch the Tutorial" Facebook: "Click Here to Join Our Free Challenge" it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/57b9cb53-bbeb-4904-9aee-e629cd5b6440/editing+checklist.png Blog - 7 Common Copywriting Mistakes Every Small Business Owner Should Avoid (And How To Fix Them) - Your Content Quality Checklist (Your content's last stop before going live) https://www.vmbcreativeco.com/blog/find-your-verb-60-words-to-describe-your-brand-essence monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1756234077174-8IGE1CPMYZRW6QXN5O4H/VMB+Blog+Cover+Find+your+verb.png Blog - Find Your Verb! 60 Words to Describe Your Brand Essence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/8fa67d22-bbde-4d7b-8022-8edb123bc6a7/Vanessa+%284%29.png Blog - Find Your Verb! 60 Words to Describe Your Brand Essence - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.vmbcreativeco.com/blog/the-ultimate-about-page-formula-for-freelancers-tailored-for-female-creatives-coaches-and-indie-spirits monthly 0.5 2025-10-22 https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/1756234160913-YYOVY2IYQF29IH2M8CAW/VMB+Blog+Cover+About+Page.png Blog - The ultimate ABOUT page formula- Includes DIY copy template - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/65978a17d5a07d4fcd4337a5/fef02e1a-86f9-4a46-94c8-56a0b98ebe35/Vanessa+%282%29.jpg Blog - The ultimate ABOUT page formula- Includes DIY copy template - Make it stand out Whatever it is, the way you 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